Report: ”Digital Poles”

Digital Poles – Consumers in a time of e-revolution is the latest report by McKinsey & Company, which presents the key trends and habits of what we call “digital Poles” – Poles aged 15-64 who have access to the Internet. For the purposes of the study, we analyzed this group’s habits and asked them about their views. We use this as a basis for identifying trends in the e-revolution currently taking place among Polish consumers and to present its implications for business.

Scroll down to download full report in English.